KPI
"New customers: Customers download the Be App, book a car and complete the trip successfully. For the sake of clarity, “Successful Ride” or “Completed Ride” or “Successful Delivery” is a journey of transporting passengers by car, two-wheeler or Delivery through the Application. The driver completes the pick-up at the pick-up point, transports the passenger and drops the passenger at the drop-off point.
From December 1, 2021, the campaign is limited to Ho Chi Minh & Hanoi areas.
- Steps: Download the Be App > Open the Be App > Register for an Account > Enter the destination > Request a trip > Complete the trip.
Services that count: Be Car, Be Bike, Be Delivery
- The campaign now tracks for ride bookings and delivery services. The order is only displayed when booking a ride/delivery service successfully, not showing the order if only downloading the app.
- Campaign is only recognized for trips completed > 5 minutes and < 7 days from app instal
" "- Customer is an old Customer of Be App, has made at least one (01) successful trip/delivery with Be App.
- Campaigns with completed trips < 5 minutes and > 7 days from app install. (applicable from 16/12/2021)
- The trip arises outside of Ho Chi Minh & Hanoi (according to the location of the booking device) from December 1, 2021
- If the order is marked as fraudulent by Appsflyer's P360, no commission will be charged
- Orders recorded by Appflyer come from retargeting campaigns of other sources
- There are no customers recorded in Be's system"